We invite the companies to register the systems and projects in TAdviser.

The loyalty program — a complex of marketing efforts for development of repeated sales to the existing clients in the future, sales of additional goods and services to them, promotions of the corporate ideas and values, other types of potentially profitable behavior. It is carried out, generally at a maturity stage of a goods lifecycle.

Common example of the loyalty program of the company is the discount card, upon further purchases using the discount card discounts can be provided, including on an accumulative system, there can also be systems of bonuses and gifts. Besides, when obtaining similar maps the questionnaire in which contacts of the receiver are specified that gives to the organization the chance to notify the buyer on the new and potentially interesting him goods and services is, as a rule, filled out.

For the automated analysis of client behavior and management are used the CRM system. At deep data analysis about the purchases made by the client identification of goods and services in which the client is potentially interested is possible. For example, the online store on the basis of the analysis of purchases of the client can show to the authorized user the list of recommendations — goods which can interest him. In the shops using RFID technology it is going to enter similar services.